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Shine Stopper Instant Matte Finish with MICROSPONGE® Technology Press Release

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Press Contact:
Lance Buckley
Pierce Matte PR
212.243.1431
lance@piercemattie.com

Shine Stopper Instant Matte Finish with MICROSPONGE® Technology
Guaranteed to Stop Shine for 6+ Hours!

Humidity. Genetics. Cosmetics. There are numerous catalysts for the overproduction of facial oil, but now it only takes one product to keep skin shine-free. Paula's Choice Shine Stopper Instant Matte Finish is a clinically proven treatment to keep skin perfectly matte for at least 6 hours. Its unique MICROSPONGE® Technology works invisibly to keep oily shine in check while minimizing the appearance of pores. The luxurious, lightweight formula dries to a silky-soft, powder-like finish that smoothes out minor skin imperfections, allowing makeup to look better and last longer than ever!

Who is this product for?
Anyone with oily skin (or shiny areas) who wants to maintain a fresh, matte complexion. Shine Stopper is perfect for blackhead- and blemish-prone skin, or for anyone with combination skin including an oily t-zone (forehead, nose, chin).Key benefits and features include:

  • Clinically proven to keep skin perfectly matte for 6+ hours
  • Unique MICROSPONGE® Technology keeps oily shine in check
  • Minimizes the appearance of pores
  • Leaves a silky-soft, powder-like finish
  • Smoothes minor skin imperfections
  • Prolongs makeup's staying power

Is Shine Stopper Instant Matte Finish a primer?
Yes, in the sense that it helps those with oily skin maintain control over excess surface oil while smoothing skin's texture. These features help enhance makeup application and wear, so users see longer-lasting results and won't have to touch up as frequently. For best results, use with a foundation that has a matte finish.

What exactly is Microsponge® Technology?
This proprietary technology works instantly and over time to help absorb and trap excess oil as it reaches the skin's surface. Much like a sponge absorbs moisture, Microsponge® uses special porous polymers that not only absorb excess oil but also leave skin feeling powdery smooth and fresh. Think of this technology as millions of spherical sponges working to keep oily skin looking beautifully refined and perfectly matte—without dryness or dullness.

Where does all of the excess oil go?
Once absorbed via the Microsponge® Technology, the excess oil remains trapped inside the unique polymers until they've reached their capacity to trap oil. Once this happens, users may begin seeing excess shine on their skin; however, most will find that the technology built into Shine Stopper Instant Matte Finish keeps excess oil (shine) in check all day. The polymers holding the excess oil are simply washed away when the face is cleansed.

Does Microsponge® Technology involve the use of nanoparticles?
No, this technology was made possible without the use of nanoparticles.

Retail Price: $21.95 (1 fl oz.)

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Paula's Choice was founded in 1995 by internationally known beauty and skin-care expert, Paula Begoun - author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include; skin care, makeup, body and hair care, beauty tools and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com