Paula Begoun:
With more than 30 years of extensive experience in the beauty industry, combined with in-depth research and study of skin and cosmetic ingredients, Paula has the knowledge and expertise to develop truly extraordinary, state-of-the-art formulations for her own line. Her reviews inform consumers about which products help achieve beautiful skin whether they are her products or someone else’s.

Why We’re Unique:
Paula’s Choice is a cosmetics products consumer reporting company. In 1995 we launched our own line of products meeting these exacting standards. We are the only cosmetics company that recommends others’ products in addition to our own. Our books and websites empower consumers with the knowledge to buy skin care products that really work even for sensitive or problem skin.

Products & Services:

• Paula’s Choice’s nearly 100 products are state-of-the-art formulations that meet Paula Begoun’s exact criteria for excellent skin care, without any exaggerated claims.
• Beautypedia.com offers subscription-based cosmetics product reviews.
• Cosmeticscop.com offers free product reviews and skin care research