If you'd like to interview Paula Begoun, please email Desiree Stordahl or call her at (425) 988-6107
For Immediate Release
Paula Begoun's best-selling book Don't Go To The Cosmetics Counter Without Me has been Completely Revised and Updated!
The Cosmetics Cop is back with thousands of new product reviews, updated ingredient research, and an extensive compilation of myth-busting skin care facts! As women the world over have learned (Paula’s books and web site have been translated into 8 languages), Paula is the most unique, respected, and controversial source of skin care and makeup analysis available. In the 7th edition you will discover the truth about the makeup and skin care products you are currently using or are thinking of using. Line by line, Don’t Go To The Cosmetics Counter Without Me details the benefits and/or failings of each product so women can easily understand what work and what doesn’t and find the best of the best in any category. With over 2 million books sold, Paula is the best-selling author on the beauty industry.
Paula dispels cosmetics industry myths and answers the following questions:
- Of the thousands of anti-wrinkle products being sold which ones work?
- Are expensive skin care and makeup products better then inexpensive ones?
- What are the worst shopping mistakes women make?
- What are the best products (cleansers, moisturizers, foundation, blush, lipgloss, sunscreen) for the least amount of money?
- Are there any miracle skin-care ingredients?
- Can you ever understand a cosmetic ingredient label?
- What about mineral oil, parabens, sunscreen agents, or other cosmetic ingredients some web sites have labeled as dangerous?
- Are "organic", "natural" or "botanical" products superior to those that contain synthetic ingredients?
- Why are irritating cosmetic ingredients or formulations so bad for skin?
- Why do you feel alcohol in skin care products is so harmful for skin?
About Paula Begoun
Paula Begoun author of Don’t Go To The Cosmetics Counter Without Me, The Beauty Bible, Don’t Go Shopping for Hair Care Products Without Me, and Blue Eyeshadow Should Be Illegal, has sold over two million books on the subject of beauty and is well established as an expert in the field. She is the only person serving as an “international watchdog” of the multi-billion dollar cosmetics industry. Paula Begoun has been reporting on the beauty industry for more than 30 years. Her unique angle on the cosmetics industry has earned her nicknames such as “The Ralph Nader of Rouge,” and the “Cosmetics Cop”. She is an internationally-recognized authority as a consumer advocate for the cosmetics and hair-care industries, and is called on regularly by reporters and producers from television, magazines, and radio. Paula has a syndicated column with Knight-Ridder News Tribune Service and has appeared on hundreds of talk shows including Oprah, 20/20, Dateline NBC, The View, the Today Show, CBS This Morning, and Good Morning America. Paula Begoun is recognized by women all over the world as the most reliable source for answers to all of their beauty-related questions.
For more information about Paula Begoun and her books, visit www.CosmeticsCop.com. For information about Beautypedia, the online version of Paula’s book, visit www.Beautypedia.com.
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For Immediate Release
Paula Begoun’s Beautypedia.com Expert Reviews, Beautiful Results
Starting in January 2008, women around the world will have their first glimpse of the most extensive online beauty database in the world. Beautypedia.com is the only balanced, detailed, and documented online product review guide of its kind. Paula Begoun offers more than 30,000 straightforward, comprehensive reviews of skin care and makeup product evaluations with an easy-to-use rating system. This online resource helps shoppers make wise cosmetic and skin-care decisions. For women who want to look beautiful and save money, a subscription to Beautypedia.com is a way out of the cosmetic jungle.
Beautypedia.com will include:
- Over 35,000 product reviews (continually updated)
- Complete ingredient listings of every skin care product in the database
- Documented research about ingredient efficacy
- A cosmetic ingredient dictionary of over 3,000 ingredients
- Free introductions to each of the 300 cosmetic companies listed
- Articles by Paula on the latest changes, discoveries, or new myths to expose.
The beauty industry is constantly changing with thousands of products launched every year and hundreds of new, exaggerated, disingenuous, and dishonest claims turning up left and right. With Beautypedia.com subscribers will have new product reviews in real time so they'll always be up to date and armed with the knowledge that will help them take the best of their skin in what ever price range they feel comfortable shopping.
About Paula Begoun
Paula Begoun author of Don’t Go To The Cosmetics Counter Without Me, The Beauty Bible, Don’t Go Shopping for Hair Care Products Without Me, and Blue Eyeshadow Should Be Illegal, has sold over two million books on the subject of beauty and is well established as an expert in the field. She is the only person serving as an “international watchdog” of the multi-billion dollar cosmetics industry. Paula Begoun has been reporting on the beauty industry for more than 30 years. Her unique angle on the cosmetics industry has earned her nicknames such as “The Ralph Nader of Rouge,” and the “Cosmetics Cop”. She is an internationally-recognized authority as a consumer advocate for the cosmetics and hair-care industries, and is called on regularly by reporters and producers from television, magazines, and radio. Paula has a syndicated column with Knight-Ridder News Tribune Service and has appeared on hundreds of talk shows including Oprah, 20/20, Dateline NBC, The View, the Today Show, CBS This Morning, and Good Morning America. Paula Begoun is recognized by women all over the world as the most reliable source for answers to all of their beauty-related questions.
For more information about Paula Begoun and her books, visit www.CosmeticsCop.com. For information about Beautypedia, the online version of Paula’s book, visit www.Beautypedia.com.
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For Immediate Release
Best of Beauty 2007
SEATTLE—Myriad beauty products were launched in 2006, many with incredible claims and outrageous promises. But what products can really deliver, and more important, which products are worth spending money on? Just in time for the New Year, Paula Begoun's new "Best of Beauty 2007" report will be available January 2 on CosmeticsCop.com. In this timely exposé, the best-selling beauty author takes a look back and lists the best skin-care and makeup launches from 2006, along with the reasons why these products excel and insights into the companies' marketing and corporate changes.
In the article, Begoun answers the following questions and more:
- Which skin-care products are really cutting edge in terms of their ingredients and their ability to supply skin with what it needs to look and feel healthier?
- What makeup products are truly superior, and what makes them special?
- Can you find good products in all price ranges, or does expensive really mean better in many cases?
- Most important, Paula answers the question on most women's minds: Which products are truly worth your hard-earned money? Some of the answers may surprise you.
Report Available
Paula Begoun's "Best of Beauty 2007" special report is available for reprint/use. Please access it here.
The in-depth "Best of Beauty 2007" special report, including detailed product reviews, is available to the general public when you sign up for Paula's free Beauty Bulletin here.
About Paula Begoun
Paula Begoun author of Don’t Go To The Cosmetics Counter Without Me, The Beauty Bible, Don’t Go Shopping for Hair Care Products Without Me, and Blue Eyeshadow Should Be Illegal, has sold over two million books on the subject of beauty and is well established as an expert in the field. She is the only person serving as an “international watchdog” of the multi-billion dollar cosmetics industry. Paula Begoun has been reporting on the beauty industry for more than 30 years. Her unique angle on the cosmetics industry has earned her nicknames such as “The Ralph Nader of Rouge,” and the “Cosmetics Cop”. She is an internationally-recognized authority as a consumer advocate for the cosmetics and hair-care industries, and is called on regularly by reporters and producers from television, magazines, and radio. Paula has a syndicated column with Knight-Ridder News Tribune Service and has appeared on hundreds of talk shows including Oprah, 20/20, Dateline NBC, The View, the Today Show, CBS This Morning, and Good Morning America. Paula Begoun is recognized by women all over the world as the most reliable source for answers to all of their beauty-related questions.
For more information about Paula Begoun and her books, visit www.CosmeticsCop.com. For information about Beautypedia, the online version of Paula’s book, visit www.Beautypedia.com.
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For Immediate Release
Mineral Makeup: What's So "Rare" About It?
SEATTLE—Mineral makeup has become a makeup sensation. Specialty cosmetic lines from Bare Escentuals to mainstream companies like L'Oreal and Neutrogena have their versions touting amazing results and some have gone so far as promising skin care benefits. But is this really something new and is it a bandwagon everyone should be jumping on?
Sifting through these powders is a messy business, but "Mineral Makeup"—a special report by Paula Begoun, an internationally-recognized cosmetics industry consumer expert—provides the insights, research, and answers to the questions women have been asking:
- Are mineral makeups really different from traditional powders?
- Are mineral makeups all natural as they claim?
- What do these powders contain that are different or the same as other powders?
- Are mineral makeups better for skin then other types of makeup foundations?
- Can some of these mineral makeups have skin care benefits?
- Is there a difference between the specialty brands versus mainstream cosmetic companies that have launched their own versions?
- Can all skin types use mineral makeup?
- What about sunscreen benefits?
When all is said and done, mineral makeup is truly nothing all that revolutionary or failsafe. When examining the facts instead of the hype, there is mostly exaggerations and misleading information.
About Paula Begoun
Paula Begoun author of Don’t Go To The Cosmetics Counter Without Me, The Beauty Bible, Don’t Go Shopping for Hair Care Products Without Me, and Blue Eyeshadow Should Be Illegal, has sold over two million books on the subject of beauty and is well established as an expert in the field. She is the only person serving as an “international watchdog” of the multi-billion dollar cosmetics industry. Paula Begoun has been reporting on the beauty industry for more than 30 years. Her unique angle on the cosmetics industry has earned her nicknames such as “The Ralph Nader of Rouge,” and the “Cosmetics Cop”. She is an internationally-recognized authority as a consumer advocate for the cosmetics and hair-care industries, and is called on regularly by reporters and producers from television, magazines, and radio. Paula has a syndicated column with Knight-Ridder News Tribune Service and has appeared on hundreds of talk shows including Oprah, 20/20, Dateline NBC, The View, the Today Show, CBS This Morning, and Good Morning America. Paula Begoun is recognized by women all over the world as the most reliable source for answers to all of their beauty-related questions.
For more information about Paula Begoun and her books, visit www.CosmeticsCop.com. For information about Beautypedia, the online version of Paula’s book, visit www.Beautypedia.com.
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For Immediate Release
Caution Cellulite: Bumpy Road Ahead
Special Report Seperates Treatment Fact From Fiction
SEATTLE—The only thing about cellulite everyone agrees on is that if you have it, you hate it, and you want to get rid of it. And a lot of us have it! Regrettably, research shows cellulite appears on the thighs of more than 85% of women age eighteen and older regardless of ancestry. But cellulite is more than unwanted bumps and dimples. It represents stored, hard to metabolize fat that is interdependent on estrogen as well as weakened skin structure that allows fat contour to show through.
For many women, the mere hope that some potion or procedure may work to combat cellulite is powerful—and that weakness is something the cosmetics industry counts on and exploits. But as the anti-cellulite treatment market continues to soar, research regarding efficacy remains minimal and often is obscured by self-serving studies from those who peddle these cures.
Consumers now have a way to separate cellulite fact from fiction. “Caution Cellulite: Bumpy Road Ahead”—a special report by
Paula Begoun
, internationally-recognized cosmetics industry consumer expert—offers an in-depth look at some of the more common ingredients found in many leading cellulite creams and lotions, as well as objective reviews of several of these products. Begoun also delves into some of the spa and medical industry’s more popular treatments, such as body wraps, laser therapy, mesotherapy, and endermologie.
Article Available
Paula Begoun’s 2,350-word version of this article is available for reprint/use. Please access
it here.
Paula’s in-depth “Caution Cellulite: Bumpy Road Ahead” special report, including detailed product reviews, is available to the media or general public when you sign up for her free Beauty Bulletin.
About Paula Begoun
Paula Begoun author of Don’t Go To The Cosmetics Counter Without Me, The Beauty Bible, Don’t Go Shopping for Hair Care Products Without Me, and Blue Eyeshadow Should Be Illegal, has sold over two million books on the subject of beauty and is well established as an expert in the field. She is the only person serving as an “international watchdog” of the multi-billion dollar cosmetics industry. Paula Begoun has been reporting on the beauty industry for more than 30 years. Her unique angle on the cosmetics industry has earned her nicknames such as “The Ralph Nader of Rouge,” and the “Cosmetics Cop”. She is an internationally-recognized authority as a consumer advocate for the cosmetics and hair-care industries, and is called on regularly by reporters and producers from television, magazines, and radio. Paula has a syndicated column with Knight-Ridder News Tribune Service and has appeared on hundreds of talk shows including Oprah, 20/20, Dateline NBC, The View, the Today Show, CBS This Morning, and Good Morning America. Paula Begoun is recognized by women all over the world as the most reliable source for answers to all of their beauty-related questions.
For more information about Paula Begoun and her books, visit www.CosmeticsCop.com. For information about Beautypedia, the online version of Paula’s book, visit www.Beautypedia.com.
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