Paula’s Choice offers a streamlined collection of makeup that serves as an extension of the skin-care range. It features elegant foundations and powders with reliable sun protection, neutral concealers, and some of the most innovative makeup that Paula herself is proud to use, including long-lasting gel eyeliners, brow tints, and an anti-feather lipliner. Every Paula’s Choice makeup item is created using modern pigment technology and ingredients that enhance application, leading to gorgeous results.
Who is Paula Begoun?
The creator and innovative force behind the Paula's Choice skin care and makeup line, Paula is most popularly known as the best-selling author of titles including "Don't Go To The Cosmetics Counter Without Me," "The Beauty Bible," and most recently "Don't Go Shopping For Hair-Care Products Without Me." An oft-quoted expert on CNN, Oprah, Today, The View, 20/20 and other popular TV programs, Paula's knowledge and expertise are based on 25 years of studying the beauty industry and have put her in the unique position to create her own state-of-the-art skin-care and makeup formulations. She guarantees that her products meet her exact criteria for ingredients and price and she will not make exaggerated claims about what they will or won’t do. Ultimately, Paula Begoun wants women to obtain and maintain beautiful, healthy skin.
“After 25+ years of analyzing and reviewing hundreds of cosmetics lines and literally thousands of skin-care and makeup products, and after readers kept asking me to create a line of products they could trust, it seemed a natural extension of my work to create my own lines,” Paula says.
What About Paula's Books and Reviews?
Despite the success of her own products, Paula has continued to objectively review products on her Web site www.Beautypedia.com, in periodic updates of her book, and weekly in her free Beauty Bulletin emails. Retaining her “Cosmetics Cop” title, Paula routinely recommends hundreds of well-formulated products from other companies.
According to Paula, “I’m happy knowing I can help women find products that have a positive, beneficial, and restorative effect on their skin, whether it’s through using my products or those from another company.”
Paula’s Choice products are available online or by calling (800) 831-4088 or (Monday-Friday, 6am-6pm PT and Saturday-Sunday, 8am-4:30pm PT).
Mission Statement
At Paula's Choice it is our mission to deliver accurate information about the cosmetics industry while offering beauty products that improve women's lives and empower them to make more informed choices.
We help instill confidence that our customers are taking the best possible care of their skin and we create state-of-the-art affordable products that help our customers feel more secure with their own definition of beauty.
We guarantee 100% customer satisfaction and serve our customers in a professional, positive, and honest manner while maintaining standards of accountability, integrity, conviction, and community.
We are committed to creating a positive work environment that is responsive, supportive, fun, and challenging.
Paula's Choice Community Involvement
It is my deepest belief that every individual and business can make a significant difference in the world by contributing their time or money to a worthy cause. Helping others is everyone's responsibility, not only because of the direct effect it has on the quality of life for those in need, but also because of the goodwill it generates in the world. At Paula's Choice we strive to do all that we can to be of service to the community. It is a commitment that comes from our hearts and I am honored we can all participate in this together.
Thank you,
Paula Begoun
Paula's Choice and Paula Begoun proudly support:
American Cancer Society
American Humane
American Red Cross (Hurricane Katrina Disaster Relief)
ASPCA
DAWN (Domestic Abuse Women's Network)
Dress for Success Seattle (a division of the YWCA)
Habitat for Humanity
Humane Society of the United States
Juvenile Diabetes Foundation
Save the Children Federation, Inc.
Susan G. Komen Breast Cancer Foundation
United Negro College Fund
YWCA
Paula’s Choice Environmental Policy
At Paula’s Choice, we have several initiatives in place to ensure that we are doing our part to be an environmentally-conscious corporation. Whenever possible, we have implemented the use of recycled and recyclable materials for both our product packaging and shipping materials. The following list summarizes what we’re doing as a company to reduce reliance on natural resources and ensure that our customers have the opportunity to recycle our packaging as permitted in their communities:
All of our plastic bottles, tubes, and jars can be recycled provided your community recycling program accepts plastics labeled as #1 (for PET plastic) or #2 (for HDPE plastic).
Our caps are made of polypropylene and are recyclable in programs that accept #5 plastics (PP).
The majority of customer orders are packaged in recyclable cardboard boxes; recycled paper is used to cushion the contents for safe transit to your home.
The plastic zip-close bags used to group smaller items in your order are recyclable (and of course may be reused as you see fit) if your community accepts #2 plastics.
Whenever possible, we seek to order and use packing materials derived from post-consumer recycled content.
The Paula’s Choice catalog and Step-by-Step guides may be recycled in any program that accepts paper.
Paula’s Choice avoids the use of extraneous packaging, including plastic-wrapped outer cartons and explanatory leaflets accompanying every product. Detailed product information is available on our Web site, while basic information is always printed on the products themselves.
Thank you for your support and willingness to join us in reducing environmental waste and excess. Paula’s Choice encourages all of our customers to do what they can to respect and preserve our environment.
Animal Testing
Paula's Choice has never tested on animals and never will. We also support many animal-centered charities like the Humane Society, ASPCA and NAVS.
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