*NEW*
Illicit Lash Maximum Impact Mascara
For Eyes That Make A Statement

Get ready for sexy, flutter-worthy lashes! Illicit Lash Maximum Impact Mascara instantly defines, separates and lengthens lashes for professional makeup artist results. The specially designed rubber brush easily reaches every lash for perfect coverage while dramatically emphasizing the base of lashes. The lightweight formula contains plant-based conditioning agents that keep lashes soft with a subtle, fringed curl. The mascara is 100% fragrance-free and won't smudge, flake or clump.

Features & Benefits:

• Specially designed rubber brush reaches each lash
• Creates long, beautifully separated lashes with a soft curl
• Leaves lashes soft and conditioned, never dry or brittle
• Dramatically defines the base of your lashes
• Will not smudge, flake off, or clump
• Comes off easily with Paula's Choice Cleansers or Gentle Touch Makeup Remover
• 100% fragrance-free

How should it be used? Stroke successive coats of mascara on the upper and, if desired, lower lashes. For the most dramatic lash look, place the wand as close to the base (roots) of the upper lashes as possible. Hold the wand there, and carefully wiggle it back and forth to deposit extra mascara prior to brushing the wand through lashes. For maximum impact, proceed with at least two full coats. Don't let the mascara dry between coats!

For those who opt to use an eyelash curler, use it BEFORE applying mascara. Squeeze the curler gently with even pressure, hold for a few seconds and then release slowly as the curler is moved from the base of the lashes to the tip.

Available Color: Black
Price: $10.95 / Available at www.paulaschoice.com

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Paula's Choice was founded in 1995 by internationally known beauty and skin-care expert, Paula Begoun - author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com