We make every effort to represent Paula's Choice makeup colors accurately. However, there are variations in how colors display on computer monitors and how they look in print, resulting in slight differences from how colors appear in person. Also, how color "reads" on your skin influences the way any given shade of makeup will be perceived.
If you are unsure which shade would be best for you (especially for foundation), please request or purchase samples so you may try the color and examine it in natural light before purchasing the full size. All Paula’s Choice products are sold with a 60-day, 100% money-back guarantee.
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Foundation color should match your skin exactly. For help determining which Paula's Choice foundation colors will look best on you, please see the foundation section of our Choosing the Right Paula's Choice Face Makeup for Your Skin Tone chart. If you’re still unsure, we recommend ordering samples of the shades you think would be the best match, and checking the results in natural light.
They all provide ample broad-spectrum sun protection, but each has a distinct texture, finish, and level of coverage.
All Bases Covered Foundation SPF 15 is the best choice for those with normal to dry skin. Its moisturizing formula provides a natural soft matte finish and broad-spectrum SPF 15 protection using titanium dioxide as the sole active ingredient. This is also the preferred foundation for those with sensitive skin or rosacea.
Barely There Sheer Matte Tint SPF 20 is recommended for all skin types. This lightweight, slightly moisturizing tint provides sheer coverage, just a hint of color, and a natural matte finish. It also contains a range of water-binding agents and antioxidants, along with titanium dioxide and zinc oxide for broad-spectrum sun protection. This is also suitable for sensitive or rosacea-affected skin.
Best Face Forward Foundation SPF 15 is the ideal foundation for those with normal to oily or combination skin. It has a fluid, very light texture that feels weightless and provides a long-lasting matte finish. This formula contains a blend of synthetic and mineral sunscreens for broad-spectrum sun protection.
Yes, layering sunscreen formulas is an excellent way to ensure your SPF protection. Layering a moisturizer under a makeup each with an SPF 15+ will provide longer protection, which will provide you with at least the lowest SPF number between the two products (using two SPF 15 products does not equal an SPF 30.)
It is impossible to say with certainty that these (or any other) product will not cause or exacerbate breakouts. That's because many factors are at play when it comes to the formation of blemishes, including those you don't have much (if any) control over, such as hormones, genetics, and the other products you are using on your face. However, in products recommended for combination to oily skin, Paula’s Choice does not use ingredients that are typically problematic for skin prone to clogged pores or breakouts. As with any foundation, it is best to experiment and see how your skin responds.
Unless you have dry skin or dry areas, Barely There Sheer Matte Tint can be used comfortably on its own. You may want to try pairing it with one of our Super Antioxidant Concentrate serums for an extra boost of environmental protection.
Ideally, no. The emollients and wax-like ingredients in this concealer are not the best to use on acne or blemish-prone areas. Liquid concealers with a matte finish are much better, and Paula recommends her favorites on Beautypedia.
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For help determining which Paula's Choice powder colors will look best on you, please see the powder section of our Choosing the Right Paula's Choice Face Makeup for Your Skin Tone chart.
Yes, especially if you have oily or combination skin. Powder helps set foundation and prolongs its wear time while offering a polished finish. It also facilitates smooth application of other powder-based products, such as blush and eyeshadow. The exceptions to this are if you have dry skin and prefer the satin or dewy finish your foundation provides, and/or if you are using cream or cream-to-powder blush.
Not unless you're willing to apply it in a thick layer. Since most people don't use powder in that manner (and for good reason!) Paula recommends that any pressed powder with sunscreen be used to enhance the sun protection you get from your daytime moisturizer or foundation with sunscreen. Healthy Finish Pressed Powder SPF 15 is great to brush on during the day to reduce shine and touch-up your sun protection!
No. For best results, we recommend applying this powder with Paula’s Choice Powder or Retractable Powder Brush.
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Illicit Lash Maximum Impact Mascara is designed to lengthen lashes while adding dramatic color, an uplifted curl, and fine separation. It goes on a bit wetter and does not supply as much thickness as Great Big Lashes. Illicit Lash Maximum Impact Mascara is best for those who want a lengthening mascara that perfectly defines every last lash; Great Big Lashes Mascara is best for those who want volume and thickness.
No, although all of them are water-resistant. That means they’ll hold up to a light mist or slight tearing, but should not be used for swimming or activities where you expect to perspire heavily.
Yes. Our mascaras are designed to come off with any Paula’s Choice facial cleanser. For the most thorough results, we recommend using Gentle Touch Makeup Remover to ensure you’ve removed every trace of mascara.
It is closer to a felt tip, but has a brush-like effect. This makes it easy to feather Browlistic between individual brow hairs for a natural-looking result and to fill in sparse areas of the brows. Unlike standard brow pencils, Browlistic never needs sharpening.
Possibly. If you're happy with the results you're getting from Brow/Hair Tint, then you probably can go without Browlistic. However, if you want a brow product that allows more precise control over placement of color between brow hairs, then definitely give Browlistic a try. You can apply it first to build and define brows, then use Brow/Hair Tint as a finishing touch for perfectly groomed brows.
Yes. It is also sweat-proof, so will stay in place during exercise or periods of intense activity.
We do not advise this due to the product's thinner consistency. The formula wasn't designed to wear like mascara.
If you have blonde eyebrows, choose Blonde; if your brows are dark blonde to light brown, choose Fawn. Those with medium to dark brown or soft black eyebrows should choose Sable. At this time we do not offer shades for red/auburn, gray, or black hair.
No. However, it holds up well when exposed to light moisture and perspiration.
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Yes, it will, but how much the sunscreen will be affected is unknown. Applying lip gloss over Sheer Cream Lipstick will not cancel out the sunscreen, but it will dilute it. If your lips need more moisture, we suggest applying Lip & Body Treatment Balm prior to Sheer Cream Lipstick SPF 15.
Applying lip balm before lipstick is always preferred. Your lips will get maximum hydration and your lipstick will go on smoother.
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Every 2–3 months is fine if you use the same basic colors and reserve your makeup brushes for your own use. Washing natural hair brushes too often can break down the glue that keeps the hairs anchored to the handle. When cleaning the brushes, concentrate your effort on the bristles, not the handle.
Use an inexpensive gentle shampoo instead of pricey brush-cleaning solutions, which are just shampoo anyway. The shampoo shouldn't contain any conditioning agents, which can build up on the brush just like they do on the hair. Paula's Choice All Over Hair & Body Shampoo is an excellent option. Conditioner is not necessary when caring for your brushes.
Here's a step-by-step guide to brush care:
- Gently but thoroughly wash the brush with mild shampoo in tepid water.
- Meticulously rinse the brush with tepid water, until water runs clear.
- Carefully press out excess water from bristles and dab the brush dry with a clean towel.
- Arrange the bristles back into their original shape.
- Let the brush air dry on a towel without the help of a blow dryer (blow drying can damage bristles).
Replace them if the brush head become misshapen, the bristles fray or start shedding excessively, or if the brush handle becomes loose or splintered.
The handles are wood and our brushes feature natural hair, except for the Concealer Brush, Blush Brush, Powder Brush, and Precision Liner Brush, which are made of synthetic hair.
The Powder and Blush brushes in the mini set are approximately half the size of our regular-size brushes. The remaining 4 brush heads are the same size as the regular brushes.
No. Blotting papers with powder tend to unevenly distribute powder on the skin making it look choppy and uneven.
Our sponges are made of synthetic latex. Synthetic latex lacks the plant constituents found in natural latex that are believed to cause allergic reactions and contact dermatitis.
Dampen the sponge with tap water and apply a dime-sized amount of facial cleanser, liquid soap, or regular shampoo. Massage cleanser into the sponge and then squeeze the sponge as you hold it under running water. Keep squeezing the sponge until the water runs clear. Squeeze out excess water, then dry using a clean towel. Leave the sponge out overnight before putting it back in your makeup bag or case. Don’t worry if you still see foundation stains, the makeup sponges will never look completely new again after their first use.
Paula personally designed the Ultimate Makeup Bag, by combining her personal needs along with feedback she receives from women around the world, to create its functionality and usability, as well as its shape and form.
This affordable, yet beautifully fashioned nylon bag is outfitted with two generously-sized side pockets, and a two-sided center section with a clear zippered pocket. One side of the center section is perfect for lip glosses, mascara, pencils, and concealer; while the other side has convenient, slim elastic pockets for all of your makeup brushes. It is ideal for travel or at-home use!
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First, avoid moisturizer. On oily skin (or oily areas) and in hot, humid weather, nothing will melt makeup faster than moisturizer. Apply a matte finish foundation with sunscreen over a mattifier such as Paula’s Choice Shine Stopper Instant Matte Finish, and set with loose or pressed powder for the most longevity. Carry Oil-Blotting papers with you and use throughout the day to absorb any excess oil or perspiration, then touch-up with a dusting of pressed powder.
Yes, but on a limited basis when she devises a product that is either unique or exceeds the performance of the best products she and her team have reviewed.
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Paula's Choice has never tested on animals and never will. We do not contract with any third-part companies to conduct animal testing on our behalf.
We also support many animal-centered charities like the Humane Society, ASPCA and NAVS.
The majority of Paula's Choice makeup products contain no animal ingredients; however, some do contain beeswax derived from beehives and glyceryl stearate from animal fat.
Paula's Choice makeup that contain beeswax:
Paula's Choice makeup that contain glyceryl stearate derived from animal fat:
- Great Big Lashes Mascara
- Brow/Hair Tint
With the exception of the Concealer Brush, Precision Liner Brush, Powder Brush, and Blush Brush, all of Paula's Choice Makeup Brushes are made from animal hair.
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