NEW For Spring 2010
Brighten Up 2-Minute Teeth Whitener
Eliminate Stains, Refresh & Whiten Instantly

NEW! Brighten Up 2-Minute Teeth Whitener is an unbelievably fast, convenient, portable, and refreshing way to whiten your teeth. Eliminate stains from wine, berries, and coffee almost instantaneously.

The unique, balm-like formula delivers a patented highly effective whitening ingredient that’s encapsulated to improve stability and block sensitivity. It is ideal for on-the-go use or travel without the mess and fuss of most teeth whiteners. Whether it’s for a quick pre-party touch-up, or after eating and drinking, Brighten Up 2-Minute Teeth Whitener will get your teeth gleaming again.

Brighten Up 2-Minute Teeth Whitener can be used to maintain and prolong professional whitening results, or on its own to whiten and maintain a beautiful smile. It is especially great for anyone who has experienced sensitivity to other whitening products, or who simply wants a fast, affordable way to keep teeth looking clean and white.

How To Use:
Apply a light coating to your smile-zone (the teeth that are visible when you smile) as often as needed. If large clumps appear, use less pressure. It is normal for Brighten-Up to foam slightly. Excessive foaming indicates you have used too much. Do not eat or drink until it dissolves (approximately 2 – 5 minutes). There is no need to brush or rinse after use; product is safe if swallowed.  Simply apply and go!

FEATURES & BENEFITS

• An easy, effective way to instantly improve your smile
• Balm-like texture is portable and works quickly to whiten teeth and eliminate common stains
• Works especially well for stains from coffee, red wine, and berries
• Eliminates the mess and fuss you can experience with most teeth-whitening products
• Freshens breath with a natural mint flavor
• Safe for use on professionally whitened teeth (ideal for touch-ups)
• The whitening agent is encapsulated to improve efficacy, stability, and minimize the risk of sensitivity.
• Fragrance-free

Brighten Up 2-Minute Teeth Whitener: Q&A
Q:How can I get Brighten Up into the spaces between my teeth?
A: After you apply a thin layer of Brighten Up to your smile zone, the balm-like texture emulsifies and begins to disappear. This is normal and is how the product gets in between teeth and penetrates into an irregular tooth surface. The manner in which the formula emulsifies allows it to provide even coverage and whitening results.

Q:I’ve never whitened my teeth before. Will Brighten Up work for me?
A: Yes, provided that your teeth are discolored due to common everyday stains from food and drink. Brighten Up is not meant to remove discolorations resulting from genetic predisposition, disease, or from tobacco use. 

Q:How long will one tube of Brighten Up last?
A: You can expect one tube of Brighten Up 2-Minute Teeth Whitener to be enough for 30 applications to the upper and lower teeth in your smile zone (the teeth you can see when you smile big).

Q:May I brush my teeth after applying Brighten Up?
A: Yes, if you wait at least 5 minutes so the product has time to work. Ideally, you should apply Brighten Up after brushing and flossing teeth.

Q:I get my teeth whitened by my dentist. Do I need Brighten Up?
A: Yes! As impressive as professional whitening treatments can be, simply having them done doesn’t keep teeth from becoming stained from foods and drinks we consume daily (think coffee, red wine, deep-hued fruits). Brighten Up is an easy way to eliminate surface stains and keep teeth in great shape between professional treatments. Regular use means you can prolong the time between professional whitening services, which will save money and time.

Price:  $14.95 / Available: www.paulaschoice.com

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Paula’s Choice was founded in 1995 by internationally known beauty and skin care expert, Paula Begoun - author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include; skin care, makeup, body and hair care, beauty tools and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com